1000watt Consulting and RealTrends issued a report on October 21, 2008, “The Top Ten Real Estate Brokerage Websites in America,” naming Nothnagle.com #8 on their list.
The report is based on a detailed examination of the corporate websites maintained by the 500 largest brokerage companies in the country as established by RealTrends’ annual RealTrends 500 list. Nothnagle Realtors ranked 35th on the 2008 list.
Over the course of a three month period, the 500 websites were reviewed based on several criteria including usability, content, features and design.
The report emphasized Nothnagle.com’s focus on the consumer stating, “overall, Nothnagle delivers a superior website experience.” Nothnagle.TV and guided tours were noted as “interesting and differentiating” features. The report further stated how impressed they were with how quickly and easily consumers can reach a Nothnagle agent via many different methods including text messaging, email, phone and Live Chat.
No other local brokerage site was included in the Top 10 report. In addition, the report criticizes “one-size-fits-all website templates” often found with some of the national franchises. The report states, “Two national brands well represented in the RealTrends 500 painted an almost universally dismal web picture due to circa-1998 affiliate website templates.”
Nothnagle.com was launched in 1995 and has won several awards. Nothnagle Realtors invests a significant amount of resources into the site to keep it fresh and up to date with exclusive tools and services. With an average 13,000 visitors per day, it is the most popular local real estate site.
In 2007, Nothnagle.com generated over 65,000 leads. The result? Nothnagle agents sold homes 11 days faster than the MLS average.* Nothnagle clients Get More – more leads, more offers, more sales.
* According to data from the Genesee Region Real Estate Information Service, Inc. (GENRIS) for period 1/1/07 – 12/31/07.
Friday, October 24, 2008
Wednesday, October 22, 2008
In Today's Market, You Need the Best!
The 10/18 Page 3 ad featured a checklist of tools and services offered by Nothnagle vs. our competition. If you're looking to sell a house and are interviewing brokers, we urge you to use this checklist. When comparing our competition's services to Nothnagle's, consumers will find that in every instance they will Get More using a Nothnagle agent!
10 Steps to Sell More Quickly
Realty Times recently published an article "10 Steps to Sell More Quickly in a Stalled Market." We are fortunate in Rochester that our local housing market has held fairly steady over the years. We have not experienced the dramatic upswing, nor are we now "crashing" like other areas of the country.
Sales prices are holding steady -- median price is down from $118,500 (2007) to $118,000 (2008) and average is only down 1.3% from $142,627 to $140,796. So if you're thinking of selling but are delaying because you're concerned that you won't get what your home is worth, values are holding in the Rochester market.
Using a Nothnagle agent who can get your property exposed to the widest pool of prospective buyers, combined with some of the tips from the Realty Times article and stable home values in our region, and sellers should be successful even in today's market.
Sales prices are holding steady -- median price is down from $118,500 (2007) to $118,000 (2008) and average is only down 1.3% from $142,627 to $140,796. So if you're thinking of selling but are delaying because you're concerned that you won't get what your home is worth, values are holding in the Rochester market.
Using a Nothnagle agent who can get your property exposed to the widest pool of prospective buyers, combined with some of the tips from the Realty Times article and stable home values in our region, and sellers should be successful even in today's market.
Thursday, October 16, 2008
Mortgage Money is Available at Nothnagle!
Contrary to what you may think based on media reports, conventional financing is still available with as little as a 5% down payment. Sellers are permitted to pay up to 3% of the sale price towards the buyer’s closing costs. While the credit guidelines on conventional financing have tightened, loans are readily available to borrowers with average credit – that is credit scores of 620 or higher.
Many of our clients have qualified for FHA loans with up to 97.75% financing available. FHA loans allow lenders to be more flexible with damaged credit, require a minimal down payment and allow for a 6% seller’s concessions applied toward the buyer’s closing costs. Maximum loan amounts for the Rochester region are $271,050 for a single family property. It is important to highlight the basics of FHA financing as it provides a great example of flexible mortgage programs available for our clients who do not have perfect credit or 20% for a down payment. (Minimum credit score required for FHA is currently 580 or better.)
Market participation for the company is at its highest level ever and in addition to consumers, agents are also flocking to Nothnagle Realtors because of the tools and services the company offers. This year alone, 70 experienced agents have already left a competitor to join Nothnagle Realtors.
Many of our clients have qualified for FHA loans with up to 97.75% financing available. FHA loans allow lenders to be more flexible with damaged credit, require a minimal down payment and allow for a 6% seller’s concessions applied toward the buyer’s closing costs. Maximum loan amounts for the Rochester region are $271,050 for a single family property. It is important to highlight the basics of FHA financing as it provides a great example of flexible mortgage programs available for our clients who do not have perfect credit or 20% for a down payment. (Minimum credit score required for FHA is currently 580 or better.)
Market participation for the company is at its highest level ever and in addition to consumers, agents are also flocking to Nothnagle Realtors because of the tools and services the company offers. This year alone, 70 experienced agents have already left a competitor to join Nothnagle Realtors.
Wednesday, October 15, 2008
Nothnagle Partners with Volunteers of America
Nothnagle Realtors has launched a company-wide volunteer effort in partnership with the Volunteers of America Children’s Center located on Lake Avenue in Rochester.
Through their Children’s Center, the VOA is delivering a wide range of programs through their state-of-the-art facility, which serves children from six weeks through 12 years of age. Children develop self-confidence, initiative and a positive attitude toward learning with age-appropriate curriculums for early childhood and homework assistance for school-age children.
The Children’s Center offers access to services that address the physical, social and emotional issues a child may be facing. Developmental and health screenings are offered to detect issues early on and to ensure school success. Telemedicine services are made available, allowing pediatricians at Strong Hospital to examine children and diagnose illnesses via the Internet.
On October 2nd, Nothnagle Realtors launched the volunteer program with the Corporate office volunteering for an afternoon in the Children’s Center. Volunteers spent time in the nursery and reading books to the 4-year old classes. Each month, at least one branch office will take a day to volunteer in the Children’s Center.
We have branches signed up for dates through June 2009. In addition to corporate affiliations with organizations like Volunteers of America, our individual branches and agents are involved with countless charities, youth groups, school activities and community fundraisers. A list of the community organizations we are involved in can be found on our website.
For more information on the programs offered through the VOA, or to learn how you can get involved, visit www.voawny.org.
Through their Children’s Center, the VOA is delivering a wide range of programs through their state-of-the-art facility, which serves children from six weeks through 12 years of age. Children develop self-confidence, initiative and a positive attitude toward learning with age-appropriate curriculums for early childhood and homework assistance for school-age children.
The Children’s Center offers access to services that address the physical, social and emotional issues a child may be facing. Developmental and health screenings are offered to detect issues early on and to ensure school success. Telemedicine services are made available, allowing pediatricians at Strong Hospital to examine children and diagnose illnesses via the Internet.
On October 2nd, Nothnagle Realtors launched the volunteer program with the Corporate office volunteering for an afternoon in the Children’s Center. Volunteers spent time in the nursery and reading books to the 4-year old classes. Each month, at least one branch office will take a day to volunteer in the Children’s Center.
We have branches signed up for dates through June 2009. In addition to corporate affiliations with organizations like Volunteers of America, our individual branches and agents are involved with countless charities, youth groups, school activities and community fundraisers. A list of the community organizations we are involved in can be found on our website.
For more information on the programs offered through the VOA, or to learn how you can get involved, visit www.voawny.org.
Wednesday, October 8, 2008
Page 3
All of the past "Page 3" articles from the Saturday Real Estate section of the D&C are posted at Nothnagle.com. This week's column focuses on how everyone Gets More at Nothnagle. We've reached our highest market participation rate EVER because we offer more tools than any of our competitors. In today's market, more and more consumers are seeing the benefits of working with Nothnagle to get the deal done -- to sell your home faster and/or to help you find your dream home.
Stop by and see the Fairport branch as they partner again with Camp Good Days and Special Times at the Fairport Scarecrow Festival. Activities begin at 9:00 a.m. with the Homecoming Parade and run all day. Wrap up with the "Drive in Movie Night" beginning at 7:00 p.m. with a viewing of Shrek III.
Stop by and see the Fairport branch as they partner again with Camp Good Days and Special Times at the Fairport Scarecrow Festival. Activities begin at 9:00 a.m. with the Homecoming Parade and run all day. Wrap up with the "Drive in Movie Night" beginning at 7:00 p.m. with a viewing of Shrek III.
Monday, October 6, 2008
The Key to Success
Contrary to media reports, interest rates are still good and there are buyers in the market who are able to access competitive mortgage products. And don't forget....all real estate is local. While local sales are trailing last year, keep in mind that 2006 and 2007 were exceptional years for housing. Our local market is still performing much better than many other parts of the country.
If you're thinking of selling your home, only Nothnagle Realtors can provide you with all of the tools you need to be successful. The key to successfully navigating today's housing market is to get your home exposed to the widest pool of prospective buyers. How do you do that? By plastering it all over the Internet, in print ads and on TV. Nothnagle can get your property noticed.
Nothnagle is reaching its highest market participation rate ever. Why? Because more and more people are turning to our agents -- and the extensive tool kit they have at their disposal....tools that no other competitor can offer. Call a Nothnagle agent direct or 899-MOVE to find out how you can GET MORE today!
If you're thinking of selling your home, only Nothnagle Realtors can provide you with all of the tools you need to be successful. The key to successfully navigating today's housing market is to get your home exposed to the widest pool of prospective buyers. How do you do that? By plastering it all over the Internet, in print ads and on TV. Nothnagle can get your property noticed.
Nothnagle is reaching its highest market participation rate ever. Why? Because more and more people are turning to our agents -- and the extensive tool kit they have at their disposal....tools that no other competitor can offer. Call a Nothnagle agent direct or 899-MOVE to find out how you can GET MORE today!
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