How Your Neighbor's Agent Could Benefit You

So it's time to sell your house. However, you are faced with a choice: use the same real estate agent who has several houses listen on your street, or find a new agent."

If you're on the fence about it, consider that no two houses are the same," said Sam Morreale, an agent at Nothnagle Realtors. "Even if the homes are similar in style and size, there are still little differences that will set them apart. You have to let the house sell itself."

Morreale says he used to avoid taking listings on the same street for fear of upsetting the client. Gaining more experience helped home realize that buyers' agents will advise their own clients on what best suits their needs. Each home has a different marketing plan. Different styles and paint colors will appeal to different buyers.

If you are considering the same agent who is marketing your neighbor's home, Karen Leonardi, vice president of corporate and consumer affairs at Nothnagle, suggests you ask the following questions:

• How will you market my house differently than my neighbor's?


• How should I price my house to be competitive?


• How will you provide both of us with equal service?

Having the same agent list several houses in your area could actually work to your advantage. The more potential buyers you have coming to your neighborhood, the better your chance of having your house "seen" by those looking to buy.

It's important to make your house stand out over the others in your area. Curb appeal plays a major role. It could be the difference between your home being purchased or being passed by. Make sure little things, such as fallen gutters, dirty windows, or untrimmed hedges are addressed. Also, if there is a major item, such as a roof or old carpeting, that needs attention, consider repairing or replacing them.

UseNothnagle Home Services to get your house into the best possible condition to sell.

Special thanks to the Democrat and Chronicle. Read the article "Meet the real estate competition head-on" here.