New Site for Post Office

There has been a site selected for new Rochester Metro Station Post Office!

Nothnagle Commercial is pleased to announce they have signed the first tenant for the North Plymouth Terrace’s commercial building at the corner of North Plymouth and West Main Street in Rochester. North Plymouth Terrace is a new development of 24 single family attached homes and a 20,000 square foot commercial building.


The U.S. Postal Service has selected this site for a consolidate Post Office to serve customers in the downtown Rochester area. The new Rochester Metro Station, 116 West Main Street, will take approximately eight months to complete.

“Our Vision was to find a site conducive of the Federal Station and Midtown Station.” said Rochester Post Master Ignatius Vaccaro. “The space is centrally located and will be better accessible for post office customers.

The Rochester Metro Station will replace the Federal Station at 100 State Street and the temporary Midtown Station at 454 Broad Street.

The Postal service does not receive tax dollars for operating expenses; it relies entirely on the sale of postage, products and services to fund its operation.

Reinventing Real Estate

Nothnagle REALTORS® was founded in 1948 on the principle to use technology to increase real estate exposure for buyers and sellers.  As we enter our 64th year of business, we are proud of our long-standing heritage of serving the real estate needs of all our buyers and sellers.  Nothnagle's reputation, solid brand, and dominate market share reflect the confidence consumers place in us every day to help them with their home buying and selling needs.

We have the most dedicated, hardworking sales professionals and employees who serve a very special need in our community...helping people achieve the American dream of home-ownership.  Every day people place their families' futures in our hands.  It is an incredible responsibility but one that pays off with tremendous rewards.

In 2012 we are reinventing real estate.

You'll get more with Nothnagle - the best marketing program to attract buyers, our exclusive mobile site to put homes where you are.  Top dollar for your home because more people will see it therefore creating more demand.

If you're looking to buy or sell, we can deliver the results you are looking for.  You have my personal promise that with Nothnagle REALTORS®, you will get more...that is how we are reinventing real estate.

-Armand D'Alfonso, President & CEO

National Open House Weekend!!!

Did you hear?  Do you know what is happening this weekend?  It's National Open House Weekend!!!

National Open House Weekend is the BIGGEST 2-day housing event in the world!  Through Nothnagle REALTORS alone we are going to have well over 400 open houses.  Even though we have had a great start to 2012, we expect this weekend to be the perfect kick-off to one of the busiest spring buying seasons we have ever had.

That is great news for both buyers and sellers.  In western New York we still have low interest rates on mortgages and  great affordability so don't miss out!  Even if you aren't quite in the market to purchase a home yet or even if you are interested in selling, get out to an open house.  That will give you a chance to meet an agent that would be able to assist you.

Be sure to keep up with us by liking/following us and we look forward to seeing you this weekend!

Why Choose Nothnagle?

So is the question "Why choose Nothnagle?" or should it be "Why NOT choose Nothnagle?" This question applies to not only those interested in buying or selling their homes but people looking for exciting new careers either in real estate or with a different real estate company.

Let's start with looking at our sales. This March was an outstanding month for us here...especially when it came to sales. Compared to March 2011, our sales were up $42 Million this March! What a great track we are on to beat last year where we had $1.1 Billion (our next closest competitor had $215 Million)!

Nothnagle REALTORS also support their agents with a multitude of tools. Ask any of the market's most successful agents...you'll find them all here with us. But is it just our exclusive tools or maybe our gauranteed print advertising program? Perhaps it's Nothnagle.com which is the region's #1 real estate site. It could also be all of these things.

So why not find out for yourself? Whether you are a interested in being a new agent or you're an experienced on...take a look at JoinNothnagle.com and if you still have questions please contact us. You can find contact info on our site, comment here, or check us out below!

herRochester.com Pays Tribute to Karen Leonardi

Below is an exceprt from herRochester.com's article on our Executive Vice President, Karen Leonardi.



At age 33 and with a 7-month old baby at home, Karen Leonardi became the first female CEO of the Greater Rochester Association of Realtors. Now 40, she was recently named executive vice president at Nothnagle Realtors, one one of the largest real estate companies in the country.

Leonardi has been with Nothnagle for four years, previously as vice president of corporate and consumer affairs, before her recent promotion.

She oversees internal departments that provide support to the sales staff, which includes marketing, advertising, relocation, and home services.

“I keep everything running behind the scenes,” Leonardi said.

Living in Rochester her entire life, she enjoys the cultural offerings, restaurants, and quality of life here.

Leonardi gives back to the community by participating in Nothangle’s community involvement efforts, and also as president of The Housing Council, which provides foreclosure prevention and other housing-related counseling.

One of the biggest challenges she has overcome in her career was entering and moving up in a male-dominated field. She found herself constantly interacting with board members, business owners, and government officials that were mostly older men.

“It was intimidating because I kept thinking that they saw me as this young girl and inexperienced,” she said.

Leonardi decided to cut her hair short, buy a lot of pants suits, and dye her hair darker all in an attempt to appear older.

It wasn’t until she started meeting with a professional coach that she learned how to truly gain confidence. She said he told her, “What if they’re looking at you and thinking, ‘wow, this young woman really has it together’?”

“I honestly can say that was a pivotal moment for me,” Leonardi said. “I just never looked back and I never felt that intimidation or lack of confidence.”

Her best advice for young women entering the business world is to trust your intuition and find a few key people that will keep you balanced and give you honest and constructive criticism, like a mentor, spouse, or partner.

Read the rest of the article on herRochester.com

Welcome to the Buffalo market Nothnagle!

We made the announcement this week that we will be opening our first company owned agency in Amherst. The new office will be joining our three franchises that are also in Orchard Park, Amherst, and downtown Buffalo respectively.

"We see a lot of opportunity in that market." says Executive Vice President Karen Leonardi. With a market in Buffalo that is similar to Rochester in the sense that the economy has weathered the recession very well. Both Rochester and Buffalo have not had the ups and downs that are commonly seen in other parts of the country.

The new office will be managed by Lisa Avery who is a veteran of real estate and brings with her 15 years of real estate leadership. Currently operating out of a temporary space at 6789 Main St, we will be securing a permanent space in the Amherst/Williamsville area.

A Proven System That Will Work For You

At Nothnagle, we have developed proven systems for doing the three things that are most important to real estate agents:

•Generating leads
•Marketing homes
•Switching to a better, more helpful real estate company

No real estate company does more than Nothnagle to provide our agents with leads. In the past 12 months, Nothnagle has delivered an average of 96 leads per agent.

How do we do it?

Our website not only shows all Nothnagle properties, it also shows most properties that are listed with our competitors. Since our web site is the most popular real estate web site in the region, we attract the most inquiries—both for properties listed by Nothnagle and ones listed by someone else.

Those leads go directly to our agents. And with our LeadsNow system, leads can be easily displayed, organized and tracked.

Our 4-SALE LINE® is another source of leads for our agents. When home buyers call, they are transferred directly to a Nothnagle Agent after hearing the property description.

"Nothnagle’s web site is a lead generation vehicle. . . I get leads from my own personal business as well as my competitors’. Just the other day we got a lead on someone else’s property, and it was a $500,000 buyer". -Cathy McWilliams, Nothnagle Canandaigua Agents

Home Services is at Your Service

Whether it's a ripped carpet or rental services; from auto inspections to air purification. Nothnagle Home Services can do it all. Through their partnership with trusted Rochester area contractors, service partners, and retailers, Home Services provides Nothnagle clients with home-related products and services before, during, and after their move.

Home Services does so much more than just providing moving services. There are service partners that specialize in whatever you may need. From paint, interior decorating, mowing, pest removal, remodeling, trash/garbage pickup, home security, or heating/air conditioning, Home Services will help get the job done. A full list of our service categories can be found here.

Each one of our service partners provides some special benefit exclusively to Nothnagle clients who go through Home Services. Every partner is required to maintain a 95% satisfaction rate with our clients, so you can be sure you are getting the highest quality service. Take comfort in knowing the job will get done right. A full list of our service partners can be found here.

Take advantage of what Home Services can offer! Register now and get started.

Ribbon Cutting Ceremony for New Nothnagle Location

"Welcome Home," were the words of Rochester's new Mayor, Thomas Richards, as he spoke at the official ribbon-cutting ceremony for Nothnagle Realtors' new downtown location. The event, which took place Monday morning at Nothnagle's new 217 West Main Street headquarters, was attended by over 60 special guests. The crowd included branch managers, local government officials, financial supporters, members of the press, and a number of friends, families, and distinguished community members. Mayor Richards, Council member Adam McFadden, RG&E's Joe Rizzo, former Acting Mayor Carlos Carballada, and County Executive Maggie Brooks were among those who spoke at the event. Each speaker welcomed Nothnagle back to the city and acknowledged the great addition the new headquarters will be to Rochester's Cascade District. Nothnagle Realtors, which began in Rochester over 60 years ago, moved "back home" earlier this year into a 27,000 square foot, four-story building. The location, which had been vacant for over a decade, was beautifully renovated into Class A office space. The property is now an anchor for the Cascade District and will attract additional investment to downtown's west side. In the move, Nothnagle relocated approximately 70 employees and has estimated that an additional 35 jobs will be created. At the ribbon-cutting, Armand D'Alfonso, President and CEO of Nothnagle Realtors, extended thanks to all who contributed to the project in any way. He also promised to continue to drive positive traffic into the city, which will help with the revitalization that is occurring in downtown Rochester. The nearly $4 million renovation project was made possible by generous grants from RG&E, financial assistance from the City of Rochester, and of course the vision and drive of Nothnagle's own D'Alfonso.

Dave Malta Realty Merges With Nothnagle Realtors

Dave Malta Realty is now Nothnagle Realtors! Dave Malta of Dave Malta Realty and Nothnagle CEO Armand D'Alfonso issued a joint announcement regarding the merger on Thursday.

Dave Malta has worked in the real estate industry since 1962 and eventually formed his own team of real estate experts to serve the area. Dave Malta and his team, agents Ginny Nguyen, David Malta Jr., and Ellen Bell-Sullivan will operate out of the Nothnagle Fairport branch at 65 S. Main Street.

“The trend in the real estate industry is for smaller firms to merge into larger ones for economies of scale,” Malta said Thursday, adding that an agency such as Nothnagle has more media buying leverage and technology capabilities than a small outfit. “It’s beyond anything I could hope to have,” he said.

“The Dave Malta team is an experienced sales force and we are so thrilled to have them on board,” said Nothnagle CEO Armand D’Alfonso.

Last month, Holly Creek, the Rochester area’s top agent in dollar volume sales, left Hunt Real Estate to join Nothnagle. The Holly Creek team consists of 10 agents.

In February, Nothnagle acquired Braeview Realty in Hilton, and it has absorbed numerous other agencies.

“Partnering with smaller agencies in the region as well as franchising outside the Rochester area are two key components of Nothnagle’s growth,” said Karen Leonardi, vice president of corporate and consumer affairs at Nothnagle.

Why You Should Join Nothnagle

If you are thinking of getting into the real estate business or considering a switch from your current broker, let us tell you how easy it is at Nothnagle!

Nothnagle provides agents with the most support services of any real estate company in the region. We also give agents the largest support staff—over 100 people working behind the scenes to support you.

As one of our agents, you can use as many support services as you like. It’s completely up to you and the way you work. All services are provided free of charge too!

Here is a sampling of the support services we provide:

•Placing company-paid print advertising
•Placing company-paid self promotion ads
•Preparing presentation packets
•Preparing listing packets
•Producing online Guided Tours for your listings
•Listing your home on Rochester’s most popular real estate web site
•Scheduling appointments for showings
•Entering new listings into MLS
•Providing agents and sellers with copies of all paperwork
•Coordinating transactions and paperwork for house closings
•Ordering “Just Listed” postcards
•Sending out mailings
•Maintaining your mailing list
•Providing one-on-one support
•Providing training
•Brainstorming innovative sales strategies
•Providing carefully screened contractors to facilitate home sales
•And much more

All of these support services are available to Nothnagle agents, free of charge. Use as many—or as few—as you like. It’s totally up to you.

There’s a lot that goes into being successful at real estate. No real estate company does more than Nothnagle to give you the support you need.

Talk to us about switching to Nothnagle. Find an office near you and then call a Branch Manager to learn more. Our agents tell us they wish they had switched sooner!

D'Alfonso and DeCarolis Address Global Real Estate and Relocation Conference

Armand D’Alfonso, President & CEO of Nothnagle Realtors® and John DeCarolis, Chief Information Officer, spoke at the 2011 Leading Real Estate Companies of the World® (LeadingRE) conference March 8-10, at The Cosmopolitan of Las Vegas in Nevada. Despite the economy, attendance at the annual event outpaced last year’s conference, with 800 top real estate brokers, managers, relocation professionals, sponsors and guests attending from the U.S. and eight countries around the world.

The week-long series of four conferences in one boasted a noteworthy line-up of over 150 speakers from within the real estate industry and beyond, who addressed a broad range of topics relating to real estate management, technology, marketing and business development.

“We applied our 2011 conference theme of ‘Engage. Innovate. Lead’ quite literally to develop a program that inspires our members to compete at a higher level, create better ways to connect with consumers, and generally raise the bar in the real estate industry,” notes Leading Real Estate Companies of the World® President/CEO Pam O’Connor. “Ongoing shifts in the housing market, technology and the way people communicate make it essential for real estate professionals to continuously build their competence. This annual showcase event brings together the best minds in the business to do just that.”

In a presentation titled, “Future Tense: Best Location is Where the Customer is,” D’Alfonso provided information on the increasing use of smart phones by the general public. D’Alfonso encouraged brokers and agents to adopt a mobile strategy to better respond to these trends.

“Managing IT Spending” was the title of the presentation by Nothnagle CIO, John DeCarolis. He discussed ways in which brokers generally spend IT budgets and proposed several cost-saving techniques for computing, telecommunications, and staffing.

DeCarolis began work at Nothnagle Realtors® in 1997, and has been Chief Information Officer for over ten years. Armand D’Alfonso has worked at Nothnagle for over 25 years, and became President and CEO in 2006.

Nothnagle Realtors® is the local representative of Leading Real Estate Companies of the World®, the largest network of over 600 premier locally-branded firms producing almost $250 billion in annual home sales

Armand D'Alfonso Earns Service Recognition Award at Global Conference

Nothnagle is proud to announce that Armand D’Alfonso is the recipient of the Leading Real Estate Companies of the World® President’s Service Recognition Award. The Award was presented March 10 at the 2011 Leading Real Estate Companies of the World® Conference at The Cosmopolitan of Las Vegas, which attracted 800 real estate brokers, managers, relocation professionals, sponsors and guests from across the U.S. and eight countries worldwide.

The service recognition program formally acknowledges the contributions of Armand D’Alfonso, who has been President and CEO of Nothnagle since 2006. His committee and board involvement, presentations at network conferences, and service in various network capacities made him a clear choice for the award.

“We are thankful for the active involvement of our Service Recognition Award nominees within our network and are honored to recognize them for their many contributions,” said Pam O’Connor, president/CEO of Leading Real Estate Companies of the World®. “The success of our network is due in large part to the generosity of these members, who are so willing to share their time and expertise with other affiliates.”

Nothnagle Realtors is the local representative of Leading Real Estate Companies of the World®, the largest network of over 600 premier independently-branded firms producing almost $250 billion in annual home sales.

Nothnagle Earns Website Quality Certification

Nothnagle Realtors has earned the Website Quality Certification (WQC), presented by Leading Real Estate Companies of the World® to member companies that have demonstrated excellence in website design, functionality and execution.

Every aspect of the site, Nothnagle.com, was reviewed to ensure exacting standards were met in six key areas, ranging from design and content to human interactivity to search engine optimization. The WQC was introduced in 2009 to recognize and encourage superior websites among Leading Real Estate Companies of the World’s 600 member firms. Nothnagle is one of the 111 applicants to earn the 2010 WQC designation.

“With over 90% of people using the Internet in their home search, it is essential for any successful real estate firm to have an engaging, informative and easy-to-use website,” notes Pam O’Connor, president/CEO of Leading Real Estate Companies of the World®. “By earning the Website Quality Certification, Nothnagle Realtors has demonstrated that it provides vital online resources to home buyers and sellers.”

To see all that Nothnagle has to offer, visit our website.

Two Locations Open Under Nothnagle Franchise System

Nothnagle REALTORS® is pleased to announce the official opening of two franchised offices this week, Nothnagle REALTORS® Moss Ansteth Associates and Nothnagle REALTORS® Home Town Choice. The companies are both now operating under the Nothnagle system.

Nothnagle REALTORS® Moss Ansteth Associates is under the ownership and management of industry veterans Aaron Moss and Stephen Ansteth and will operate from their location at 1 West Genesee Street in the heart of Skaneateles. From this location, they and their team of agents will serve all of Central New York. They can be reached at (315) 685-5500.

Nothnagle REALTORS® Home Town Choice is under the ownership and management of industry veterans Carol Bodine, Jim Moon, Mark Moon and Richard Murphy. The office is located at 270 Lake Street in Penn Yan. From this location they and their team will serve Keuka Lake and the surrounding areas. They can be reached at (315) 536-2700.

The Nothnagle system offers a comprehensive package of tools for both the agent and real estate consumer. Both franchised offices will offer services and tools that have not previously been available in one package before in their local market, from the nationally-recognized website, Nothnagle.com, to on-line guided tours, a customizable on-line TV show, mobile access, comprehensive marketing plans and products, YouTube videos and more.

Nothnagle REALTORS® previously operated the “Gallery of Homes” franchise system for over 30 years. The first real estate franchise in the country, at its peak there was a network of 1,100 Gallery of Homes location throughout the U.S., Canada and the U.S. Virgin Islands. The Company sold off the franchise in the 1980’s.

SONYMA Helps Out First-Time Homebuyers

NYS Homes and Community Renewal (HCR), which includes all the integrated housing community renewal agencies of New York, recently announced a new State of New York Mortgage Agency (SONYMA) program. The Own it, Fix it New York! Home Mortgage, developed by HCR is for low- and moderate-income first-time homebuyers and is designed to help stabilize neighborhoods and property values by improving the quality of New York's housing stock.

The program is available to qualified homebuyers for the purchase and repairs of homes that have been foreclosed or sold as a "short sale" and have not been renovated and/or maintained due to owner hardship. SONYMA offers very competitive interest rates.

The key features of the Own it, Fix it New York! Home Mortgage:

• Below-market interest rate financing up to 97% of the "after-improved" appraised value of the property -or- the home purchase price plus repairs (whichever is lower)
• Availability of down payment assistance: $3,000 -or- 3% of the home purchase price, not to exceed $10,000 (Whichever is higher)
• Eligible repairs allowed up to 20% of the "after-improved" appraised value -or- $25,000 (whichever is lower)
• Eligible properties are existing one- and two-family homes, Planned Unit Developments and condominiums. Any property in need of repair is eligible.

Here is an example of how the program might work for the average SONYMA borrower with an income of $60,000 who purchases a $215,000 home. If the home needs $20,000 in repairs, the applicant could qualify for financing up to 97% of the lesser of 1) the purchase price of the home plus renovation costs, or 2)the appraised value of the property after the proposed repairs have been made. If the after-renovation appraised value is $235,000, for example, the borrower could finance up to $227,950 (97% of $235,000). In this example, the borrower could qualify for $6,450 in down payment assistance and would need to have $3,200, plus closing costs at the time of the transaction.

Christine Nothnagle, President of Nothnagle Home Securities and member of the SONYMA Advisory Council said, "I commed HCR for recognizing the challenges we face in the current lending arena. The Own it, Fix it New York! Home Mortgage will allow borrowers to purchase a property which has deferred maintenance due to our current economic climate. Many buyers may have the funds necessary to purchase and close on the home, but lack the additional opportunity to take advantage of the low interest rates of today and finance necessary and desired improvements. This will help our overall economy by retuning a neglected property into a pride of ownership home for the entire neighborhood."

Lenders will begin accepting applications on April 1, 2011. Learn more about Own it, Fix it New York! Home Mortgage.

Nothnagle Realtors Expands to Penn Yan

Nothnagle Realtors is pleased to announce the launch of Nothnagle REALTORS®, Hometown Choice, a franchised office under the ownership and management of industry veterans Carol Bodine, Jim Moon, Mark Moon and Richard Murphy.

The office will be located at 270 Lake Street in Penn Yan. From the Penn Yan location the agents will serve Keuka Lake and the surrounding areas to provide a high level of customer service and experience to the clients they work with.

“We want to give local real estate consumers and agents a world-class experience like no other. Jim, Dick, Carol and I have a strong track record of delivering top-quality service to our clients but now through our partnership with Nothnagle REALTORS®, we will be able to offer tools and systems never before available in the Western Finger Lakes area,” said Mark Moon, Partner.

“What appeals to brokers who join our franchise system is the fact that they can maintain their independence while tapping into our successful infrastructure. When you combine the wealth of knowledge and experience the Hometown Choice group brings to the table, combined with Nothnagle’s award-winning systems, it is a win-win for everyone – the brokers, agents and their customers and clients. We are thrilled to have them on board,” said Armand D’Alfonso, President and CEO of Nothnagle Realtors.

Nothnagle REALTORS®, Hometown Choice is the newest addition to the Nothnagle franchise system which currently offers locations in Amherst, Buffalo, Hornell and Skaneateles.

A Proven System That Will Work for You!

At Nothnagle, we have developed proven systems for doing the three things that are most important to real estate agents:

•Generating leads
•Marketing homes
•Switching to a better, more helpful real estate company

No real estate company does more than Nothnagle to provide our agents with leads. In the past 12 months, Nothnagle has delivered an average of 96 leads per agent.

How do we do it?

Our web site not only shows all Nothnagle properties, it also shows most properties that are listed with our competitors. Since our web site is the most popular real estate web site in the region, we attract the most inquiries—both for properties listed by Nothnagle and ones listed by someone else.

Those leads go directly to our agents. And with our LeadsNow system, leads can be easily displayed, organized and tracked.

Our 4-SALE LINE® is another source of leads for our agents. When home buyers call, they are transferred directly to a Nothnagle Agent after hearing the property description.

"Nothnagle’s web site is a lead generation vehicle. . . I get leads from my own personal business as well as my competitors’. Just the other day we got a lead on someone else’s property, and it was a $500,000 buyer". -Cathy McWilliams, Nothnagle Canandaigua Agents

Find the Support you Need at Nothnagle!

If you are thinking of getting into the real estate business or considering a switch from your current broker, let us tell you how easy it is at Nothnagle!

Nothnagle provides agents with the most support services of any real estate company in the region. We also give agents the largest support staff—over 100 people working behind the scenes to support you.

As one of our agents, you can use as many support services as you like. It’s completely up to you and the way you work. All services are provided free of charge too!

Here is a sampling of the support services we provide:

•Placing company-paid print advertising
•Placing company-paid self promotion ads
•Preparing presentation packets
•Preparing listing packets
•Producing online Guided Tours for your listings
•Listing your home on Rochester’s most popular real estate web site
•Scheduling appointments for showings
•Entering new listings into MLS
•Providing agents and sellers with copies of all paperwork
•Coordinating transactions and paperwork for house closings
•Ordering “Just Listed” postcards
•Sending out mailings
•Maintaining your mailing list
•Providing one-on-one support
•Providing training
•Brainstorming innovative sales strategies
•Providing carefully screened contractors to facilitate home sales
•And much more

All of these support services are available to Nothnagle agents, free of charge. Use as many—or as few—as you like. It’s totally up to you.

There’s a lot that goes into being successful at real estate. No real estate company does more than Nothnagle to give you the support you need.

Talk to us about switching to Nothnagle. Find an office near you and then call a Branch Manager to learn more. Our agents tell us they wish they had switched sooner!

Nothnagle Home Services is Here to Help You

Whether it's a ripped carpet or rental services; from auto inspections to air purification. Nothnagle Home Services can do it all. Through their partnership with trusted Rochester area contractors, service partners, and retailers, Home Services provides Nothnagle clients with home-related products and services before, during, and after their move.

Home Services does so much more than just providing moving services. There are service partners that specialize in whatever you may need. From paint, interior decorating, mowing, pest removal, remodeling, trash/garbage pickup, home security, or heating/air conditioning, Home Services will help get the job done. A full list of our service categories can be found here.

Each one of our service partners provides some special benefit exclusively to Nothnagle clients who go through Home Services. Every partner is required to maintain a 95% satisfaction rate with our clients, so you can be sure you are getting the highest quality service. Take comfort in knowing the job will get done right. A full list of our service partners can be found here.

Take advantage of what Home Services can offer! Register now and get started.

Visit our Facebook page to stay up-to-date with our newest partners and special promotions!